FitFeast Story: How Aditya Poddar Made Protein Snacking 4.99cr company

FitFeast Story: FitFeast, launched in 2021, is a Gurugram-based startup changing how Indians snack. Founded by Aditya Poddar, it offers protein-rich snacks that taste good and fit into busy lifestyles. With flavors like Malai Kulfi shakes and White Chocolate Peanut Butter, FitFeast has grown into a ₹50 lakh monthly revenue brand, backed by cricket stars and investors. This is the story of how one man’s weight loss journey sparked a protein revolution in India’s $4 billion snack market.

Aditya Poddar’s Journey

Aditya Poddar, a B.Tech graduate, started FitFeast after his own transformation. At 90kg, he felt tired and unhealthy. Through diet and exercise, he lost 20kg in a year, dropping to 70kg. Protein was key to his success, but he struggled to find tasty, high-quality protein snacks in India. Most options were bland, chalky, or hard to digest. Determined to fix this, Aditya founded FitFeast in 2021 to create snacks that were healthy, delicious, and easy on the stomach.

Solving India’s Protein Problem

Three out of four urban Indians don’t get enough protein, which is essential for muscle growth and overall health. FitFeast tackled this by working with food technologists to develop snacks that avoid common issues like chalky aftertaste, dry textures, or bloating. Their products include:

• Protein chips (e.g., Peri Peri flavor)

• Malai Kulfi protein shakes

• White Chocolate Peanut Butter

• Dessert-inspired protein bars

These snacks are lab-tested, FDA-approved, and designed for Indian tastes, making protein a fun part of daily life.

FitFeast’s Rise to Fame

FitFeast gained national attention after Aditya pitched on Shark Tank India Season 4 in March 2025. Though he didn’t secure a deal, his story of losing 20kg and building a protein-focused brand resonated with viewers. The exposure led to:

• Over 10 million grams of protein sold

• Endorsements from cricketers Shane Watson and Axar Patel, who joined as investors and ambassadors

• A loyal customer base, especially among Gen Z and young professionals

Shane Watson, a fan of FitFeast’s chips and shakes, said, “I was hooked by the quality and taste. I wanted to be part of this journey.”

Business Model and Growth

FitFeast operates a direct-to-consumer (D2C) model, selling through its website, Amazon, Flipkart, and Zepto, reaching over 20,000 pin codes in India. In July 2025, the company raised ₹5.5 crore in seed funding led by Inflection Point Ventures, with support from investors like Raghav Singhal and HSBC executives. The funds are being used to:

• Expand online sales

• Launch new products

• Strengthen marketing

• Grow distribution in metro and Tier-1 cities

FitFeast has seen 5x month-on-month growth over four months and generates ₹50 lakh in monthly revenue, showing strong demand for its products.

Future Plans

FitFeast aims to make protein snacking mainstream across India. Upcoming plans include:

• New flavors like mango, mocha, or brownie

• Expansion into Tier-2 and Tier-3 cities

• Nutrition education through social media

• Possible vegan or gluten-free options

With celebrity backing and a focus on taste, FitFeast is set to grow in India’s $30 billion health food market, where protein snacks are growing at 20% annually.

FAQs

Q: What is FitFeast?
A: FitFeast is a Gurugram-based D2C brand founded in 2021 by Aditya Poddar, offering tasty, high-protein snacks like chips, shakes, and peanut butter.

Q: How did FitFeast start?
A: Aditya Poddar launched FitFeast after losing 20kg and struggling to find tasty protein snacks, aiming to solve India’s protein deficiency problem.

Q: Who endorses FitFeast?
A: Cricketers Shane Watson and Axar Patel are investors and brand ambassadors, boosting FitFeast’s visibility.

Q: Where can I buy FitFeast products?
A: They’re available on FitFeast’s website, Amazon, Flipkart, Zepto, and other platforms, with delivery to over 20,000 pin codes.

Q: What’s next for FitFeast?
A: The brand plans to launch new flavors, expand to more cities, and promote nutrition education through social media.